About
Our team
Market Forces believes that the banks, superannuation funds and governments that have custody of our money should use it to protect, not damage, our environment.
Our work exposes the institutions that are financing environmentally destructive projects and helps Australians hold these institutions accountable. We work with the community to prevent investment in projects that would harm the environment and drive global warming.
Board members
Melinda Rich
Chair
Melinda joined the board of Market Forces in February 2024, and has been chair since May 2024.
She is a senior executive with strong skills across corporate and shared services, and is currently Chief Operating Officer with Sacred Heart Mission.
Melinda has extensive experience at board level in not-for-profit organisations, with previous roles as director and chair of JOY Media and as chair of the RACV Community Foundation. She currently also sits on the boards of the Victorian Pride Centre and PHOTO Australia.
Melinda holds degrees in Engineering (Mechanical) and Arts (Politics/Philosophy), and a Master of Business Administration. She is also a Fellow of the Governance Institute of Australia.
Helen Bird
Director
Helen joined the board of Market Forces in March 2024.
She is a senior lecturer in corporations law and corporate governance at Swinburne Law School, Swinburne University of Technology.
Helen is also a panel member of the ASIC corporate governance panel & a regular media contributor on corporate governance issues to the Australian Financial Review, the AGE/SMH and ABC TV & Radio.
In 2024, Helen was appointed to a panel of three by the Federal Government to conduct a review of laws regulating virtual meetings and electronic documents for companies.
Helen holds degrees in law and commerce and is currently undertaking her doctorate on the role of AI in the enforcement of corporations law.
Ben Welsh
Director
Ben joined the board of Market Forces in January 2025.
He brings a wealth of experience in communications, with over 30 years in advertising, where he led creative agencies in Australia and Asia. He has worked on most categories, including political and social campaigns.
These days he handles the occasional brief and offers advice to start-up agencies.
Ben has a degree in Biology with Oceanography from a past life in the UK where he also studied Applied Biology at Cambridge University.
In 2021 he published a humorous novel about advertising, politics and climate change called The Pitch.
Adam Carey
Director
Adam joined the board of Market Forces in December 2025.
He is a Financial Adviser with Ethical Investment Services in Melbourne and enjoys working with clients to develop investment portfolios that reflect their personal and ethical values. He is currently a panel member of the Policy and Advocacy Technical Experts Group for Responsible Investment Association of Australasia and a member of the Ethical Advisers cooperative where he is a member of the Policy and Advocacy working group.
Prior to his involvement in financial planning, Adam’s career has spanned investment banking, corporate finance, mergers and acquisitions and water & environmental consultancy. He has a Masters degree in Financial Planning from Deakin University, specialising in social responsible investment, an MBA from Melbourne Business School and a Bachelor of Science degree.
Adam believes that the way we choose to invest will ultimately shape the world we live in, particularly in regards to addressing the environmental and social impact of the companies we invest in.
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